Is Rotary a Good Watch Brand?

Rotary Watch with white dial

Rotary watches have been around since 1895 and are known for their classic, elegant designs, and amazingly competitive pricing. But for the price, is Rotary a good watch brand? At CALIBRE, we’ve put together a handy guide of everything you need to know about Rotary Watches.

Rotary Watches

Rotary watches started originally as a Swiss-made watch brand, and are known for their quality craftsmanship.

They offer a wide range of styles for both men and women, from dressy to casual, and are renowned for creating quality pieces at great prices.

In the early 20th century, Rotary Watches moved to London where they decided to incorporate British influence and design into their watches, but with the expert craftsmanship only found in Switzerland.

Seeing as the brand has been around for over 100 years and sells its timepieces worldwide, they have built up a reputation for being a reliable and affordable watch brand. But is Rotary a good watch brand? Here’s what you need to know.

Are Rotary Watches Good?

If you’re in the market for a new watch, you may be wondering if rotary watches are a good option.

Here’s what you need to know about rotary watches to help you make a decision.

Gold Rotary Watch with white dial

They are known for their quality and durability, whilst also being very affordable, which makes them a great option for budget-conscious shoppers. They produce an amazing variety of pieces, from casual dress watches to chronographs and skeletons, with a great selection of homage watches available.

However, there are other aspects to consider when looking at Rotary Watches. One downside is that they don’t have as many features as some of the more expensive brands. Additionally, rotary watches may not be the best choice if you’re looking for a watch with a luxury feel, due to them being such an affordable selection of watches. Let’s take a look at some of the aspects of Rotary Watches below to see if they are the right choice for you.

The build quality

Rotary watches are known for their excellent build quality. The company has been making watches since the 1800s, and they know how to make a reliable timepiece. Their watches use high-quality materials and components, so you can be sure your Rotary watch will stand the test of time.

The durability

During Rotary’s existence, they’ve built a reputation for durability. But are they really as tough as people say? At CALIBRE, we find the best way to decide whether a watch is durable is to put it to the test. I have owned a Rotary Pepsi GMT watch for the past year, which I picked up for £130. During this time, I have used it as a secondary everyday watch, and this piece is still keeping time well, and the steel bracelet has not become as scratched as I expected. From personal experience, I am impressed with the durability of this watch.

The movement 

Rotary watches are typically made with either an automatic or quartz movement and usually carry the Rotary designation of “Dolphin Standard” (equivalent to ISO 2281), which qualifies as both water and shock resistant and can be worn throughout the day while you are swimming or diving. Generally, both types of Rotary movements appear to keep time well, however at the end of the day this is a budget watch, so it’s best to consider that it’s not going to be as accurate as a mid-high-end luxury timepiece with in-house automatic movement.

Where are Rotary Watches Made?

Central London skyline offices

Although Rotary watches are Swiss-made, the company is based in the United Kingdom. Founded in 1895 by Moise Dreyfuss, Rotary was originally a jewelry workshop before branching out into watchmaking. All of Rotary’s watches are designed in-house and assembled in Switzerland using high-quality components.

What Rotary Watch Should I get?

When choosing a Rotary watch, it’s important to consider your budget and what style of watch you prefer. The brand offers men’s and women’s watches in various styles, so there’s sure to be one that suits your needs.

If you’re looking for a quality watch that won’t break the bank, Rotary is definitely worth considering. Let’s take a look at some suitable watch options from Rotary:

Rotary Exclusive Vintage Chronograph Watch

Firstly, we wanted to showcase the Rotary Exclusive Vintage Chronograph Watch. This piece has been designed with vintage influence in mind. Boasting a 2mm stainless steel casing, the watch is fastened with a good-feeling leather strap with stitch detailing. The piece is easy to read and features 3 chronograph subdials and a date display. This is a quartz movement piece so it’s reliable, and has a 50m water resistance.

Rotary Legacy Dive Watch

This is more of a high-end option from Rotary’s catalogue. With automatic movement, the Rotary Legacy Dive Watch boasts a stainless steel casing with a 40mm diameter. The stainless steel bracelet fastens this piece to your wrist with a button clasp and includes a classic diving watch design for an authentic look. 

Rotary Skeleton Automatic Watch

Finally, we have the Rotary Skeleton Automatic Watch. This piece has a 40mm stainless steel casing and a stainless steel button clasp. The automatic self-winding movement can be seen keeping the watch ticking through the exhibition case back of the timepiece, and it is complete with a mineral crystal glass lens for scratch resistance.

Should I buy a Rotary Watch?

In conclusion, Rotary is a good watch brand because it has a long history, it is affordable, and it has a good reputation. If you are looking for a watch that will last you a long time and won’t break the bank, Rotary is a good option. However, you do need to consider Rotary Watches are generally budget pieces, so if you are looking for something with a luxury feel, it might be best to branch out to the mid-high-end luxury market.

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